There's a lot of motivation to find value in data and prove its worth as an asset to the organization. But there's a flip side to that coin. If the data has value, then it has the potential to be a liability in the same way it is an asset.
Maybe the value of data could be better assessed by characterizing how the data is a liability, rather than how the data is an asset?
No wonder startup tech companies don't really invest in their data -- as a liability, they can't afford it.